European Mobility Week is celebrated every year since 2002, between 16th and 22nd of September to encourage public authorities around the world to develop sustainable and environmentally friendly transport measures, to raise public awareness and to encourage local people to use clean, environmentally friendly transportation methods by giving up their daily habits. The week was celebrated with the participation of 2526 cities from 50 countries this year. During the week, the Transportation Department of the Istanbul Metropolitan Municipality (IMM) organized several activities related to this year's "Clean, Shared and Smart Mobility" theme.
Within the scope of European Mobility Week events, IMM’s affiliate company Spor Istanbul Inc. organized the special stage of Fun Run Series on Bebek Coastal road on 17th of September (Sunday). The aim of the run was to draw public’s attention to the fact that smart cities will be made up of individuals who adopt healthy, clean and environmentally friendly lifestyles and to raise awareness about the week. The footrace took place in a beautiful and enthusiastic atmosphere.